CHICAGO, Sept. 17, 2020 (GLOBE NEWSWIRE) — Vigtory, an innovative new sportsbook operator, is pleased to announce that Steven Astrachan has joined the Chicago-based team as Vice President of Marketing. Astrachan will focus on building integrated, consumer-driven campaigns that seamlessly connect sports bettors with engaging content and establish Vigtory as a brand sports bettors can rally behind.
“Steven is an incredibly talented marketing executive. In my extensive career in gaming, few individuals have such deep domain expertise in sports betting and iGaming; knowing every metric on every channel and how they correlate to performance focused marketing initiatives,” said Scott Butera, Co-CEO of Vigtory. “He’s joining an already successful, energetic team at the perfect time to spearhead Vigtory’s marketing strategy and operational expansion, and we could not be more excited to have him aboard.”
Astrachan is responsible for leading Vigtory’s brand positioning, customer acquisition and customer retention. Prior to joining Vigtory, he was PointsBet’s first U.S. marketing hire and served as Director of Media & Marketing, where he was instrumental in the development and success of their media department and customer acquisition campaigns that propelled the company to become a top sportsbook in the space.
While at PointsBet, Astrachan focused on digital and social platforms, constructing marketing and media content deals with Bleacher Report, Barstool Sports, The Action Network and VSiN, among other successful affiliate deals. He orchestrated linear distribution strategies on TV and radio and ran the funnel conversion leading to over 50 percent year-over-year increase in overall FTB%.
“Steven understands consumer attention, go-to-market strategy, and customer retention in a way that few executives can hope to, and has a proven track record of maximizing growth potential of digital and social campaigns in the space,” said Sam Rattner, Co-CEO of Vigtory.
Astrachan successfully built, hired out, and facilitated PointsBet’s US marketing strategy from day one. His work earned him a nomination for the 2019 Hashtag Sports Award for Best Integrated Campaign.
“Vigtory is going to come in and disrupt the entire sports gambling landscape,” said Astrachan. “When Sam approached me with the opportunity, I immediately knew it was something I needed to be a part of. Vigtory’s offerings will exceed market expectations. It’s a privilege to be tasked with getting the word out that Vigtory has assembled the most innovative product, competitive price, and superior betting experience in the entire U.S. market.”
Vigtory recently announced a multi-year partnership with The Action Network, one of the most trusted sources for sports betting news and analytics. Through the deal, The Action Network will power an array of sports media content and modernized data & analytics tools for Vigtory. To learn more about Vigtory, or to sign up for an exclusive offer, visit betvigtory.com.
Comprised of sports marketing and legacy gaming executives, Vigtory is reinventing what it means to bet on sports. Entering the industry as the most competitively priced sportsbook in the U.S. market, Vigtory is unrivaled in the fact that its in-app insights and data empowers their bettors to wager in complete confidence. Vigtory delivers an unparalleled product through progressive innovation, ultimately improving fan engagement. Unsatisfied with the current sportsbook offerings, Vigtory was founded by bettors who sought to tackle the most strategic challenge that sportsbooks face: how to build the greatest betting experience at the best possible price. To learn more about Vigtory, visit betvigtory.com.
Taylor Tashima, Vigtory
Cautionary Note Regarding Forward-Looking Statements
Some of the statements and information contained in this press release and any other statements or information that may be furnished by or on behalf of Vigtory, including statements and information relating to Vigtory’s business, products and services (including the timing of their development and launch), opportunities (including for market-access), growth and other statements which are not historical, are forward‐looking statements or forward‐looking information within the meaning of applicable securities laws and are referred to herein as “forward‐looking statements.” In some cases, you can identify forward-looking statements by terms such as “intends,” “seeks”, “may,” “will,” “should,” “could,” “would,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “projects,” “predicts,” “potential” or “continue” or the negative of those forms or other comparable terms. Forward-looking statements involve significant known and unknown risks, uncertainties and other factors which may cause Vigtory’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements are not guarantees of future performance or results. Such forward‐looking statements are based on Vigtory’s current view in relation to future events and various assumptions and estimations, including estimations and assumptions about events that have not occurred, any of which may prove incorrect. While Vigtory believes such estimations and assumptions are reasonable under the circumstances, they are subject to uncertainties, changes (including changes in economic, operational, political, legal, tax and other circumstances) and other risks, including, but not limited to, broad trends in business and finance, tax and other legislation affecting Vigtory, its investors, interest rates, inflation, market conditions, the availability and cost of short‐term or long‐term funding and capital, all of which are beyond Vigtory’s control and any of which may cause the relevant actual, financial and other results to be materially different from the results expressed or implied by such forward‐looking statements. All forward-looking statements included in this presentation are qualified by these cautionary statements. Forward-looking statements in this press release are made as of the date of this press release. Vigtory does not intend, and does not assume any obligation, to update these forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable law.