Utah national parks strut their stuff with NPS ‘Fashion Week’ on social media

© National Park Service/Paul Stolen Accompanying an Arches National Park tweet about National Park Service Fashion Week, the caption said, “This autumn, Arches National Park is sporting hues of coffee brown and light amber with highlights of turquoise. This palette of timeless colors paints a rich story of perseverance and […]



a close up of a mountain: Accompanying an Arches National Park tweet about National Park Service Fashion Week, the caption said, "This autumn, Arches National Park is sporting hues of coffee brown and light amber with highlights of turquoise. This palette of timeless colors paints a rich story of perseverance and resilience."


© National Park Service/Paul Stolen
Accompanying an Arches National Park tweet about National Park Service Fashion Week, the caption said, “This autumn, Arches National Park is sporting hues of coffee brown and light amber with highlights of turquoise. This palette of timeless colors paints a rich story of perseverance and resilience.”

Utah national parks, including Arches, Capitol Reef and the Grand Canyon, all participated in a social media campaign last week as a spoof of New York Fashion Week.

The parks tweeted colorful photos of their landscapes, rangers and wildlife with sassy captions and quotes from the fashion world.

“Our hair is set and our make up is primed. Join us and other National Parks this week as we sashay across the (digital) runway to highlight our public land’s most fashionable features,” Arches said in a tweet.

While New York Fashion Week, the six-day event where international fashion designers debut their new looks to the public, was in the international spotlight, the parks showcased their own looks to bring awareness to their natural beauty.

The parks tapped into pop culture with quotes from drag star RuPaul and “Parks and Recreation’s” Leslie Knope.

Arches highlighted the various amounts of wildlife in the park and scenery, as well as a thread on how to “smize” with “Park Ranger Melissa.” The look, of course, included an Arches National Park mask.

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Capitol Reef showcased the northern flicker, a bird that is a common and permanent feature of the park. The birds are brightly colored on their chest and wings, making them stand out against the greenery.

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And the Grand Canyon gave the spotlight to a “chic Raven,” which is abundant in Utah National Parks as well.

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Parks also posted these looks on Facebook and Instagram. 

Zion National Park, the third most visited National Park in the country, did not participate in the social media campaign.

K. Sophie Will is the National Parks Reporter for The Spectrum & Daily News through the Report for America initiative by The GroundTruth Project. Follow her on Twitter at @ksophiewill or email her at [email protected]

This article originally appeared on St. George Spectrum & Daily News: Utah national parks strut their stuff with NPS ‘Fashion Week’ on social media

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