University subject profile: journalism, publishing and public relations | Journalism, publishing and public relations

What you’ll learnPublishing courses will teach you about editorial processes, design, marketing and business, covering anything from magazines to digital texts. Many universities allow you to combine publishing with another degree subject, or to specialise. PR students will touch on many of the same topics, but from a slightly different […]

What you’ll learn
Publishing courses will teach you about editorial processes, design, marketing and business, covering anything from magazines to digital texts. Many universities allow you to combine publishing with another degree subject, or to specialise.

PR students will touch on many of the same topics, but from a slightly different angle. There will be modules on understanding the media landscape, developing writing skills and using social media to mount campaigns. The course will focus on reputation management – something increasingly central to organisations and powerful individuals.

How you’ll learn
You’ll be taught through a mixture of lectures, seminars and practical work. Most of your time will be dedicated to interviewing, writing, editing, tweeting and filming – and perhaps practising shorthand.

Entry requirements
English and maths are likely to help your application. Admissions tutors will want evidence that you’re committed to your subject; starting up a blog, building a social media presence or developing a portfolio could help you stand out.

What job can you get?
For journalists, there are a handful of opportunities on local or regional papers and local radio stations, while some nationals run sought-after graduate trainee schemes. There are typically more roles available on professional or business-to-business magazines, and freelancing is a popular route. Find out if your course is NCTJ accredited as this may affect your ability to apply for certain reporting jobs.

Publishing graduates often start as editorial assistants, desk editors or copy editors. There are also opportunities in design, production, marketing, sales and rights.

For PR graduates there are opportunities in commercial, government and public sector organisations. Some work in-house for one large organisation, while others are employed by an agency and provide services to clients.

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