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The biggest advertising accounts to watch
Hi! Welcome to the Insider Advertising daily for October 8. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today’s news: The biggest advertising accounts agencies are watching, Narrative’s Series A pitch deck, and inside the marketing of gummy vitamins.
![Mike Sievert standing on a stage: T-Mobile CEO Mike Sievert Robyn Beck /AFP/Getty Images](https://www.msn.com/{"default":{"load":"default","w":"80","h":"60","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19NZ76.img?h=600&w=799&m=6&q=60&o=f&l=f&x=1125&y=465"},"size3column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19NZ76.img?h=469&w=624&m=6&q=60&o=f&l=f&x=1125&y=465"},"size2column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19NZ76.img?h=469&w=624&m=6&q=60&o=f&l=f&x=1125&y=465"}})
© Robyn Beck /AFP/Getty Images
T-Mobile CEO Mike Sievert Robyn Beck /AFP/Getty Images
The top advertising accounts agencies are watching, from Visa to T-Mobile, as reviews heat up again
Read the full story here.
![a man brushing his teeth in front of a mirror posing for the camera: Narrative CEO Nick Jordan Narrative](https://www.msn.com/{"default":{"load":"default","w":"80","h":"60","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19NPYv.img?h=600&w=799&m=6&q=60&o=f&l=f&x=950&y=466"},"size3column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19NPYv.img?h=468&w=624&m=6&q=60&o=f&l=f&x=950&y=466"},"size2column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19NPYv.img?h=468&w=624&m=6&q=60&o=f&l=f&x=950&y=466"}})
© Narrative
Narrative CEO Nick Jordan Narrative
Read the deck that helped marketing-tech firm Narrative raise $8.5 million by taking aim at data brokers
Read the full story here.
![a group of colorful flowers: Hollis Johnson/Business Insider](https://www.msn.com/{"default":{"load":"default","w":"80","h":"60","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19NUMD.img?h=600&w=799&m=6&q=60&o=f&l=f"},"size3column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19NUMD.img?h=469&w=624&m=6&q=60&o=f&l=f"},"size2column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19NUMD.img?h=469&w=624&m=6&q=60&o=f&l=f"}})
© Hollis Johnson/Business Insider
Hollis Johnson/Business Insider
How the $36 billion vitamin industry tricked a generation of adults into believing sugary gummies were the ticket to good health
Read the full story here.
More stories we’re reading:
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
— Lauren
Video: USAFacts founder Steve Ballmer on Big Tech’s role in combatting misinformation (CNBC)
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