And the threat involves domestic influencers, as well. Last week, Facebook announced it had banned an Arizona-based marketing firm that was using fake social media accounts in its work for Turning Point Action, a conservative advocacy group. Influence campaigns have long been infiltrating social media And those efforts are just […]
Targeting
IBM’s Watson Advertising Broadens Its Weather Targeting With Nielsen Sales Data
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior. IBM Watson Advertising released a tool on Monday that expands its weather targeting capabilities by using artificial intelligence to analyze the relationship between weather […]
4 Key Marketing Points to Consider When Targeting Latino Millennials
Immigrants, the Latino youth community in the United States, and entrepreneurs in general share several common points and factors: a hunger for success, a desire to progress, to better themselves and to get ahead, and to be able to become someone in life. We are all dreamers, optimists, very versatile […]
Visit Florida aims to boost tourism by targeting East Coast cities
TALLAHASSEE – Visit Florida will expand its efforts to dig the state out of a COVID-19 tourism funk next week by targeting major metro areas along the East Coast to try to draw people who will drive to the Sunshine State. As the Walt Disney Co. acknowledged plans to lay off […]
Lawmakers introduce bill targeting foreign disinformation on social media
Reps. Abigail SpanbergerAbigail Davis SpanbergerMurphy: Russia will become more of a threat to US election while Trump is in quarantine Hillicon Valley: Senate panel votes to subpoena Big Tech executives | Amazon says over 19,000 workers tested positive for COVID-19 | Democrats demand DHS release report warning of election interference […]
Advertising in the vernacular key to targeting customers in tier 2 and 3 markets
Just a couple of decades ago, entire villages would have been lucky to have a working landline nearby. Today, residents of those same rural communities are texting their friends on WhatsApp every day. As life goes digital, tier 2 and 3 cities won’t be left behind. There has been a […]
Voice of the consumer: Scams targeting college students
Our 11 News Call For Action team pens a weekly column for our news partner The Gazette. Previous columns can be found here. © Provided by Colorado Springs-Pueblo KKTV Jenna Middaugh COLORADO SPRINGS, Colo. (KKTV) – Scammers are continuing to take advantage of people during the coronavirus pandemic. The Better […]
Iowa Insurance Commissioner joins in nationwide effort to charge precious metals dealers in scheme targeting elderly investors
© Provided by Cedar Rapids KCRG-TV Precious metals hit a peak high they haven’t seen in years on Tuesday. DES MOINES, Iowa (KCRG) – The Iowa Insurance Commissioner announced Friday the participation in a consolidated nationwide enforcement action to halt a fraudulent precious metals scheme that has solicited $185 million […]
Social media groups urged to block ads targeting teens
Facebook, Google and other tech platforms should stop allowing advertisements to be targeted at teenagers, said a group of leading academics, lawyers and privacy campaigners in the UK. In an open letter, the group said that profiling teenagers in order to sell them products both breaches their right to privacy […]
Inspur Information Presents inMerge HCI Systems Targeting AI, Edge and Cloud Computing at Nutanix 2020 .NEXT Digital Experience
Four inMerge HCI systems with optimized density, storage, and heterogeneous computing offer open, flexible, and powerful hyperconverged solutions for enterprise users. Inspur Information, a leading provider of data center infrastructure products and solutions, have unveiled four inMerge HCI systems for emerging applications like AI, multi-cloud, and edge computing at Nutanix’s […]
Targeting Households Using Addressable TV Advertising Is Being Tested
/https://specials-images.forbesimg.com/imageserve/5f3a927937f66337ee782e64/0x0.jpg)
Addressable advertising will enable advertisers to better target TV audiences better. There are a … [+] several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) Getty Images After several years, advertisers, content providers, ad tech companies and program distributors have been busy laying the groundwork for […]