Adlucent’s Lift Mentality Technology Measures Advertising ROI

Performance digital agency’s breakthrough helps marketers pinpoint incremental lift AUSTIN, Texas, Sept. 21, 2020 /PRNewswire/ — Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that […]