DENTON, Texas, Oct. 14, 2020 /PRNewswire/ — Sally Beauty Holdings, Inc. (NYSE: SBH) is proud to welcome Frances Lukban, VP of Content & Media Strategy, Mindy Torrey, VP of Creative and Dorothy Jones, VP of Category and Field Marketing. These additions are part of the company’s ongoing transformation journey to […]
Marketing
Digital Marketing Pioneer Kolin Kleveno Joins Leading Independent Shop Tinuiti as SVP, Addressable Audiences
With regulatory focus and corporate restrictions increasing rapidly for the use of cookies and identity data, addressability as we’ve known it will continue to evolve. Kleveno’s fresh perspective coupled with his tenured experience, will be instrumental in helping to build a new age addressable audience group focused on connecting with […]
Brex Taps Former Spotify Marketing Executive June Sauvaget as CMO
Latest executive hire comes as Brex looks to expand beyond tech startup segment Brex announced it has hired June Sauvaget as Chief Marketing Officer as it prepares to expand to a broader customer base beyond startups. Sauvaget, who hails most recently from Spotify, will leverage her deep experience developing brands […]
CMO Council explores the remit of earned media – and strained relations between marketing and comms
The Covid-19 pandemic may have forced a change in some respects, but a new report from the CMO Council makes it clear: marketing and comms are still too adversarial, and more media cohesion is needed. In its report ‘Bridging the Gap for Comms and Marketing’, the council, alongside Cision, surveyed […]
Hidden Figures: A look at Black British marketing and design
Mainstream voices have dominated marketing and advertising spaces, and there is a need for audiences, customers and consumers to be spoken to and reached in an authentic and credible way. In partnership with the Black Cultural Archives (BCA) and Niche on Demand (NoD), this video series explores the pioneers in […]
Is Hulu’s Huluween a Halloween Present Or a Cheap Marketing Ploy?
“Huluween” sounds like a cheap marketing slogan, but the streaming service is putting in an effort that goes well beyond its catalogue. For the third year now, Hulu will have a “Huluween” special for the scariest time of the year. Whether the name is clever is debatable, but what is […]
Acumen Legal Marketing Offers a Free Guide to Legal Company SEO – Press Release
Acumen Legal Marketing is a leading legal company marketing firm based in Melbourne. The company has offered a free guide to legal company SEO. Currently, this company offers an unmatched guide to local SEO, reputation management, web design, video marketing, PPC, and direct mail. Acumen Legal Marketing a trusted […]
Mirum India to provide marketing cloud services to Jaro Education
© Provided by The Financial Express Jaro Education is an ed-tech company that helps B-schools design management programmes for working professionals Ed-Tech service provider Jaro Education, has appointed Mirum India, a Salesforce Gold Consulting Partner, to implement marketing automation solutions. The digital solutions agency from the WPP group, will be […]
3 Ways to Integrate Print and Digital Marketing
In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together can amplify each other’s strengths and create greater impact. That type of impact is critical in today’s environment as brands work to re-engage customers, communicate new messaging, […]
Hilton Inspires Travelers to Make New Memories with the U.S. Launch of Insights-Driven Global Marketing Campaign
Research Reveals Travel Is the Most Frequently Recalled Happy Memory, And Nearly Two-Thirds Say They Plan Trips to Create Memories with Family and Friends Hilton has announced the U.S. debut of “To New Memories,” its first global marketing campaign since the onset of the COVID-19 pandemic. The insights-driven initiative reflects […]
Stock Image Market | Use of Stock Image for Digital Marketing to Boost the Market Growth
The stock image market size is poised to grow by USD 1.82 billion during 2020-2024, progressing at a CAGR of over 8% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the […]
How Klarna’s marketing mishap cast a shadow on a fintech darling
Swedish point of sale credit company Klarna put itself in the awkward position of apologizing and trying to explain marketing emails to surprised and angry consumers, a misstep for a firm whose credit card alternative has found major traction during 2020’s crises. The troubles came to light when consumers started […]
A Look at Where Your Marketing Teams Should Be Focusing Their Skills Training
PHOTO: Shutterstock A Forrester Consulting report in September found 56% of marketing leaders said they are restructuring marketing teams to focus on new initiatives, and 48% added they are retraining marketing teams. What are they retraining their teams on? What are the necessary skills to survive in marketing in 2021 […]
Adobe puts artificial intelligence tools into its marketing software
FILE PHOTO: An Adobe Systems Inc software box is seen in Los Angeles, California, U.S., March 13, 2017. REUTERS/Lucy Nicholson (Reuters) – Adobe Inc ADBE.O said on Monday that it has put a new set of artificial intelligence tools into its digital marketing software with the aim of helping companies […]
How ‘The Pilates Class’ used influencer marketing to scale quickly
Jacqui Kingswell has been a professional fitness instructor for years and, like many people, pivoted to digital when the pandemic turned her world upside down. Kingswell took her technique online to create The Pilates Class and quickly caught the eye of an investor. In four months, she used a three-pronged […]
Comcast Offers Thousands of Grants, Equipment, Marketing and Technology Resources to Small Businesses Hardest Hit by COVID-19
Comcast RISE Initiative Provides Small Businesses with Free Marketing Insights and Opportunities to Apply for Media, Technology Upgrades and Grants Up To $10,000 Black-Owned Small Businesses, Those Impacted Most by the Pandemic, are the First Eligible Applicants for Comcast RISE Resources and Grants. Comcast Corporation (NASDAQ: CMCSA) today launched Comcast RISE, an initiative […]
Learn YouTube Video Marketing Across 50 Hours of Training
YouTube reaches 1.3 billion people. More than 30 million people log in every day to watch videos on the world’s largest video sharing platform, which is why marketers are leveraging YouTube as an important channel. If you’re looking to diversify your marketing or want to help your company’s marketing initiatives, […]
15 Essential Steps In Building A Successful Holiday Marketing Campaign
Creating a successful holiday marketing campaign is both art and science, as marketers need to find the best formula to tap into the holiday sentiment and sell services or products that may have very little to do with the festive mood – all of it in a crowded market where […]
Why Marketing Attribution Has Failed In The Boardroom
CEO and Co-Founder at Measured, helping brands grow by measuring incremental media contribution to desired performance results. getty At our company, which measures incremental media contribution, many of our direct-to-consumer and retail-brand clients were connected to us by private equity or venture capital investors in search of an effective way for […]
How Your Sales And Marketing Can Work Together In Account-Based Marketing
Tom Hileman leads an award-winning agency to deliver high-touch, data-driven marketing solutions for leading organizations nationwide. getty In a typical inbound marketing flow, a wide net is cast to bring in prospects, which are then distilled down into qualified leads and passed to sales. It’s an approach many have used and found […]