3 Ways to Integrate Print and Digital Marketing

In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together can amplify each other’s strengths and create greater impact. That type of impact is critical in today’s environment as brands work to re-engage customers, communicate new messaging, […]

Comcast Offers Thousands of Grants, Equipment, Marketing and Technology Resources to Small Businesses Hardest Hit by COVID-19

Comcast RISE Initiative Provides Small Businesses with Free Marketing Insights and Opportunities to Apply for Media, Technology Upgrades and Grants Up To $10,000 Black-Owned Small Businesses, Those Impacted Most by the Pandemic, are the First Eligible Applicants for Comcast RISE Resources and Grants. Comcast Corporation (NASDAQ: CMCSA) today launched Comcast RISE, an initiative […]

Why Marketing Attribution Has Failed In The Boardroom

CEO and Co-Founder at Measured, helping brands grow by measuring incremental media contribution to desired performance results. getty At our company, which measures incremental media contribution, many of our direct-to-consumer and retail-brand clients were connected to us by private equity or venture capital investors in search of an effective way for […]