A new study of households in poverty released by the United Ways of Ohio shows that when the COVID-19 pandemic hit, more than 1.1 million Ohio households were already one emergency away from financial ruin — a 10-year record high. More than 1.1 million of 4.7 million Ohio households were […]
Households
Targeting Households Using Addressable TV Advertising Is Being Tested
/https://specials-images.forbesimg.com/imageserve/5f3a927937f66337ee782e64/0x0.jpg)
Addressable advertising will enable advertisers to better target TV audiences better. There are a … [+] several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) Getty Images After several years, advertisers, content providers, ad tech companies and program distributors have been busy laying the groundwork for […]