© Provided by City AM A consumer ranking of how businesses performed for their customers during the Covid-19 pandemic has seen Netflix and Amazon take first and second spot. At the other end of the scale, power companies were seen to be thoroughly underperforming – with more of the bottom […]
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Program helps businesses boost bottom line through better customer service
SOMERSET, Ky. (WTVQ) – A new program beginning next year will help hotels, restaurants ad retailers improve their bottom lines through improved customer service. The Kentucky Wildlands Hospitality Program was announced Tuesday by Kentucky Wildlands and ExecuTrain to help businesses in southern and eastern Kentucky. ‘Elevate Your Service’ will be […]
Why responsible advertising is good for your bottom line
CPMs, GRPs, ROI and MMMs have been the dominant factors behind large scale media-buying decisions for decades. This year, on an unprecedented scale, the buy-side has also been evaluating the (perceived) moral values behind the platforms they buy from and the societal impact their advertising spend may have. There have […]
Documentary gets to bottom of social media dilemmas – Entertainment – The Columbus Dispatch
That social media can be addictive and creepy isn’t a revelation to anyone who uses Facebook, Twitter, Instagram and the like. But in Jeff Orlowski’s documentary ‘‘The Social Dilemma,’’ conscientious defectors from these companies explain that the perniciousness of social networking platforms is a feature, not a bug. They claim […]