Public relations firm Truscott Rossman has moved its headquarters from Lansing, where it’s been since 2011, to Detroit’s Eastern Market.
Business has boomed at the company’s Detroit office, which had been in the Renaissance Center for seven years, CEO John Truscott said. The agency started moving to 2362 Russell St., Suite 301, early this year, but progress and the announcement got slowed due to the coronavirus pandemic.
The Detroit operation is nearing 50 percent of Truscott Rossman’s revenue, up from 10 percent-20 percent. Lansing was its original home, and where Truscott founded his own firm before he merged with Kelly Rossman-McKinney in 2011.
“We were always known as a public affairs firm … but we’ve expanded so much with the changes in the industry and the media and we’ve had to adapt,” he said.
Space in news media is shrinking, the media bureaus in Lansing are smaller and increasingly companies are looking to publish content directly for consumers, Truscott said. The agency is using social media more and expanding into marketing. And Detroit, with its reputation and national reach, makes sense as a home base, he said.
The communications strategy agency has around 100 clients and offices in Lansing, Grand Rapids and Washington, D.C., as well as Detroit. Detroit clients include TCF Bank, Blue Cross Blue Shield of Michigan, Detroit Medical Center, the city of Detroit, Wayne County and Detroit Thermal Systems.
Truscott Rossman has seven staff in Detroit out of 24 total. Its 2019 revenue hit approximately $5 million, and it’s up 15 percent year to date in 2020.