Self-Imposed Obstacles That Ensure Failure

Gordon G. Andrew is Founder of Highlander Consulting Inc., a New Jersey-based firm that helps clients to create, grow and keep customers. getty There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people […]

Council Post: Marketing Does Not Work: The Truth

SVP Digital Strategy, Digital Niche Agency (DNA), testing, optimizing, and scaling data-driven campaigns for growth-oriented companies. getty Tell everyone you know that it is true — marketing does not work. It was John Wanamaker (1838-1922), the department-store magnate, who once said, “Half the money I spend on advertising is wasted; the […]

ESG Is Fashion’s New Management Approach, Report Says

Across industry and academia, sustainability is the word that reigns — but there are three letters that are edging out amongst the pack: E-S-G. Most recently, Environmental, Social and Corporate Governance has been dubbed the “new management approach,” in a report from global consulting firm Accenture and the Responsible Business […]

Global Decorative Lighting Market: COVID-19 Business Continuity Plan | Evolving Opportunities with AB Fagerhult and Acuity Brands Inc.

LONDON–(BUSINESS WIRE)–Sep 14, 2020– The global decorative lighting market size is expected to grow by USD 6.29 billion as per Technavio. This marks a significant market growth compared to the 2019 growth estimates due to the impact of the COVID-19 pandemic in the first half of 2020. Moreover, steady growth […]

City-County Council passes proposal for equal opportunities for small and diverse business owners

Proposal 231 increases the employment of minority, women, veteran and disabled-owned businesses. INDIANAPOLIS — In a 20-5 vote, the City-County Council passed a proposal Monday to ensure certain businesses would have equal opportunities to bid on city contracts. Proposal 231 increases the employment of minority, women, veteran and disabled-owned businesses. […]