Nothing wrong with National MP’s billboards – Advertising Standards Authority

A National MP’s billboard was under investigation after complaints it was misleading. The Advertising Standards Authority has rejected two complaints made about a National MP’s billboards and a newspaper advert. Radio NZ reported on Thursday that an anonymous complainant had claimed the advertising breached the Advertising Standards Code because it […]

A National MP's billboard was under investigation after complaints it was misleading.

A National MP’s billboard was under investigation after complaints it was misleading.

The Advertising Standards Authority has rejected two complaints made about a National MP’s billboards and a newspaper advert.

Radio NZ reported on Thursday that an anonymous complainant had claimed the advertising breached the Advertising Standards Code because it included funding pledges that would only be brought to fruition if National won the election.

The Advertising Standards Authority received two complaints relating to billboards dotted around Hastings that feature a picture of Lawrence Yule alongside the words: “$500 million new build Hawke’s Bay Hospital commencing 2025.”

“I feel that the statement on the billboards and advertisements is misleading and implies the $500 million for a Hawke’s Bay Hospital is set in stone as opposed to being an election promise,” the complainant told the authority.

READ MORE:
* National promises a $400-500m upgrade of Hawke’s Bay Hospital
* Coronavirus: Judith Collins ‘didn’t even know’ about misleading National ad
* Election 2020: Judith Collins says post-election deal with NZ First ‘not likely’

The authority’s complaints board rejected that complaint, saying Yule’s identity and position on the issue was clear.

Tukituki MP Lawrence Yule was pleased with the rulings.

Maarten Holl/Stuff

Tukituki MP Lawrence Yule was pleased with the rulings.

“The advertisement draws attention to the party’s policy on the Hawke’s Bay Hospital. That policy sets out the party’s position for voters to access world-class healthcare regardless of income, background or postcode,” it said.

“Voters will be familiar with the process of policy announcements from political parties during an election campaign and understand that such policies signal the intentions of the parties at the time they are made. In the context of advocacy advertising, the statement in the advertisement is not a breach of the Advertising Standards Code,” it ruled.

The authority also investigated a complaint about a full-page newspaper ad in which Yule said he had “achieved a record $800 million commitment to infrastructure projects in the region”.

It ruled that Yule’s identity and position on the issue was clear, and “the likely consumer takeout, given the context of the advertisement and the tick next to the candidate’s name, would be the $800 million commitment relates to pledges from the National Party if it is elected to Government”.

”… it is important that political parties can freely communicate their policies so that voters can decide how they want to vote,” it said.

Yule said he was pleased with the rulings.

“I am proud National has committed to $500 million to rebuild Hawke’s Bay Hospital and to $300 million safety upgrades of Napier-Taupō road, Napier-Wairoa road and Hawke’s Bay expressway,” he said.

“I have worked hard for three years to get National’s support for a new hospital. I am proud to be the MP for Tukituki and a strong local representative for the Hawke’s Bay,” he said.

Next Post

BSP sets minimum P1 billion capital for new digital banks

© STAR/ File BSP sets minimum P1 billion capital for new digital banks MANILA, Philippines — The Bangko Sentral ng Pilipinas (BSP) will impose a P1-billion minimum capital for new digital banks as it promotes an enabling regulatory environment for the digitalization of the financial industry. The BSP is looking […]