Murray Group has been appointed as the PR agency for Sony Interactive Entertainment in Ireland ahead of the release of its anticipated PlayStation 5 console later this year.
The console is Sony’s first since 2013’s PlayStation 4 and promises several technical upgrades and a host of new titles from popular game series.
‘With lots of exciting new releases and brand developments scheduled to happen in the coming weeks and months, we’re looking forward to working with you and sharing all the latest news on behalf of PlayStation in Ireland,’ Murray Group said in a statement.
Lidl has been announced as the main sponsor of the Big Year in School, a new Virgin Media series following school children from a range of backgrounds.
The deal was brokered by Core Sponsorship and Mediaworks, and will run across both linear television, VOD and social media.
‘Big Year in Big School is a brand new format for Virgin Media Television and a key pillar in our new autumn season line-up,’ Virgin Media partnerships manager Sorcha Brady said.
‘It is always our goal when partnering a show with a sponsor that there is a natural synergy with the brand and the content and in this case, it is a perfect fit.’
Eir has launched ‘The End of Ordinary’, a national multi-platform campaign created by the Tenth Man to promote the rollout of its gigabit broadband offering.
The Tenth Man worked with production company Antidote and director Alan Masferrer on an advert, which focuses on a woman moving from a home setting to a range of fantastical and colourful scenes.
‘With no reference points for what had gone before, the campaign was a leap of faith for eir. Even on set, it was hard to understand how it would all come together without the need to resort to digital effects or other trickery,’ Tenth Man executive creative director Richard Seabrooke said.
‘Seeing it come together was incredible, and we’re thrilled to see everything play out as vibrant and dynamic as we ever hoped.’
The latest Onside COVID-19 sports impact monitor shows that 46% of the Irish sports industry believe sporting events will proceed with quarter capacity crowds for the rest of the year.
Some 8% of sponsors say they have already dropped out of sponsorship deals while a further 17% said they are considering doing so, and another 17% have entered into new sponsorships since COVID-19 began.
Looking past 2020, levels of optimism for recovery in the sports industry remain strong, with 7 in 10 industry practitioners expecting good recovery in sport in Ireland in the next one to two years.
The Deloitte global millennial survey has found that millennials and generation Z have been hardest hit by COVID-19, although they view this period as an opportunity to reset and take action.
‘The COVID-19 pandemic has radically shifted our way of life – how we work, socialise, shop, and more – and younger generations have been significantly impacted,’ said Valarie Daunt, head of human capital at Deloitte Ireland.
‘However, despite the uncertain and discouraging conditions, millennials and Gen Zs express impressive resiliency and a resolve to improve the world. As we rebuild our economies and society, young people will be critical in shaping the world that emerges.’
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