GRAND RAPIDS, MI — MLive Media Group is extending a matching grant program for advertisers through 2021.
From June through August, MLive provided businesses with a full match on qualifying advertising, effectively doubling the value of their advertising and marketing dollars. The program was designed to help kick-start businesses as companies began to reopen operations amid the coronavirus pandemic.
Now, MLive has committed to continuing that program, but on “a tiered approach, with increasing benefits over time.”
“Our community continues to need our support. We must rise to the challenge to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for advertisers growing their business with us,” said MLive’s President and Chief Revenue Officer Tim Gruber. “We have a deep responsibility to our communities to find creative ways to support their evolving needs, and these matching grants can help at a time when it is needed most.”
Businesses that wish to participate in the tiered grant program have until Oct. 31 to sign up.
The grants apply to advertising on MLive.com or in The Ann Arbor News, The Bay City Times, The Flint Journal, The Grand Rapids Press, Jackson Citizen Patriot, Kalamazoo Gazette, Muskegon Chronicle, and The Saginaw News.
To find out more about the program, visit mlivecares.com.
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