- Oracle’s TikTok deal is seen as a PR and marketing coup for the enterprise firm, which could help raise its profile in the cloud where it faces stronger rivals Amazon, Microsoft, and Google.
- Marketing is key element of Oracle’s cloud offensive as the tech giant seeks to change the narrative that it missed what has become the most important trend in the enterprise market.
- Meet the 5 marketing superstars who are spearheading Oracle’s bid to portray the company as an emerging cloud giant.
- Visit Business Insider’s homepage for more stories.
As Oracle grapples with the view that it’s an inconsequential player in the cloud, the tech behemoth has been pushing to tell a different story.
Big customer announcements have recently helped raise Oracle’s profile in cloud computing, including winning over Zoom, the popular video conferencing company, and video app TikTok, which will be a marquee client if the companies’ much-discussed, dramatic deal goes through.
Oracle has also been beefing up its marketing team with the aim of changing the narrative around Oracle cloud.
Perhaps the most significant move came in January when Ariel Kelman, a veteran marketing executive who led rival Amazon’s cloud efforts for years, joined Oracle as the company’s new chief marketing officer.
Oracle has also recently hired senior executives for its cloud marketing team, including Nate Skinner, who joined the company from Salesforce, and Lisa Joy Rosner, former CMO of Otonomo.
IDC President Crawford Del Prete said Kelman was a smart choice to lead Oracle’s marketing push.
“I think he has widened the view of how Oracle can participate in the market, and how the company can differentiate its cloud offerings,” he told Business Insider. “For Oracle, this is really important. Enterprise customers have a perception of Oracle and this needs to evolve beyond their historical strongholds. Oracle will do this with marketing and sales outreach.”
Here are the top 5 marketing executives in charge of changing the perception of Oracle in the cloud.
