- As the pandemic speeds up the transformation of the advertising industry, a new crop of marketers are leading change at their companies and in the ad industry through data-driven marketing and breakthrough creative campaigns.
- They are also meeting new challenges posed by the pandemic.
- Here’s Business Insider’s second annual ranking of the chief marketing officers to watch.
- Subscribe to Business Insider to read the full story.
The coronavirus has sped up the radical transformation of the advertising industry — but a new crop of marketers is rising to the occasion.
For the second year in a row, Business Insider has identified the chief marketing officers to watch. Our list recognizes the up-and-comers rethinking the status quo and reshaping marketing at established brands like Starbucks and Lowe’s and challenger brands like Poshmark and TikTok.
Separate from our annual compilation of the 25 most innovative chief marketing officers, these executives are either first-time marketing chiefs or ones who’ve stepped into top marketing roles recently. They’re affecting change at their companies and in the industry through data-driven marketing or breakthrough creative campaigns. They’re also meeting the unprecedented challenges of the pandemic by changing their campaigns and strategies.
We relied on our own reporting and nearly 40 nominations from readers to narrow in on the finalists. We chose them based on their experience and the changes they’ve implemented, depending on how long they’ve been in their roles, and their impact on company performance and their industry.
Scroll on to see this year’s 25 chief marketing officers to watch, listed in alphabetical order.