The agency will craft all digital advertising communications for the portal catering to an international audienceIntegrated advertising agency Infectious Advertising, has bagged the digital advertising mandate for MyGenie, a newly launched product from ITPeopleNetwork LLC, based in Illinois, Chicago. As per the mandate, Infectious Advertising will manage social media presence, paid media creative and digital collaterals and activations for MyGenie.
MyGenie is an online marketplace for employers and workforces. Currently, the platform caters to the Information Technology sector in the US by providing opportunities to both employers and workforce to fulfill project requirements (skilled experts, tools, and accelerators) to successfully deliver business results.
We chose Infectious as our partner for our dream project because of their broad range of expertise, creative abilities, and customer service, Amit Dutta, CEO, ITPeopleNetwork said. “MyGenie’s ambitions growth trajectory will depend on two crucial factors, first, the direction in which we are heading (innovative idea), and second, the momentum at which the joint team is propelling it (thrust). I believe we are on our way to achieve stratospheric growth for MyGenie,” he added.
According to Nisha Singhania, Director, co-founder, Infectious Advertising, MyGenie is a platform which gives both employers and employees flexibility as well as access. “As their creative partner, we look forward to building the brand together,” she stated.
For Ramanuj Shastry, director, co-founder, Infectious Advertising, MyGenie’, the workplace of the Future, will be the ‘New Normal’ – an evolutionary idea about the disruptive marketplace whose time has come.
Founded in 2013 by Ramanuj Shastry and Nisha Singhania, Infectious Advertising is a full service, integrated creative agency. The agency’s client portfolio includes names such as UltraTech Cement, Inorbit Malls, ALD Automotive India, Tata Communications, TBZ The Original, Shemaroo, among others.
Read Also: Hashtag Orange bags digital mandates for multiple new businesses
Read Also: Advertisement on television rose 44% in August when compared to June’20: TAM AdEx
Follow us on Twitter, Instagram, LinkedIn, Facebook
Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.
BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.
