How to adapt your restaurant to the “New Normal”?

Trent Stonge

The coronavirus pandemic has dealt a big blow to the food industry, leading to the closure of many food companies that could not survive the pandemic. But with the government of different countries relaxing the regulations for the lockdown, life is gradually returning to normalcy while some restaurants are battling […]

How to adapt your restaurant to the “New Normal”?

The coronavirus pandemic has dealt a big blow to the food industry, leading to the closure of many food companies that could not survive the pandemic. But with the government of different countries relaxing the regulations for the lockdown, life is gradually returning to normalcy while some restaurants are battling to adapt to stay afloat. Keeping afloat might mean the need for financial lifeboats, but you cannot be sure till you read several finance services’ reviews to determine your options.

Here are some post-COVID strategies restaurant owners should comply with if they hope to achieve success in their businesses during these peculiar times.

Creating a safe space

In line with government regulation of social distancing, creating enough space for the activities of staff and customers is requisite. Ensuring hand sanitizers are available around the breadth of the restaurants. One has to also ensure they keep track of every customer walking in and out of the restaurant to be able to track and trace when there is an occasion of an outbreak. Another would be sending customers emails about the dangers posed by COVID and how they can take plausible steps in mitigating its debilitating effect.

Proper Management of Reservation

Business owners can use third-party booking platforms so customers can place orders online and cancel them at any time. Also, around the restaurant, there should be considerable spacing of the pieces of restaurant furniture. There is no doubt business might be slower this season due to the stringent health regulations so employing the use of third-party platforms would come in handy.

Expanding Delivery Service

If the restaurant is not already delivering, considering the option comes handy this period to reduce the number of people around the restaurant, maintaining social distancing regulations. You can sign up for your restaurant to platforms such as Deliveroo and EAT, using this service you can get across to your customers and save them the stress and risk of coming around the restaurant.

New Promotions

Examples of options one can try out this period include:

  • Remote working: Creating spacing for remote workers to co-work or work alone safely while still offering them launch deals. This would create considerable traffic at your restaurant and increase your earnings while also helping workers using your space increase their productivity at work.

  • Virtual cooking classes: Offering virtual cooking lessons during spare time can fetch one side income while also advertising the restaurant. Posting ingredients on social media platforms like Facebook, Instagram, TikTok, WhatsApp, and even Twitter.

Redesign the Marketing Strategy

The pandemic has immensely affected the work attitude and previous marketing strategy employed, so redesigning the marketing strategy to cope with COVID-19 will help in creating more opportunities for making money. With people spending more time online, having a website or a social media page or YouTube channel will help in locating a target market.

Adequate PPE

The use of PPE by staff is also important to ensure every member of staff is abiding by the laid down rules of social distancing, hand washing, and the wearing of nose masks. Advising customers on wearing face masks is also important so everyone stays safe.

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