Facebook Launches Social Media Marketing Certificate on Coursera
Social networking giant Facebook is partnering with Coursera to launch a new Social Media Marketing Professional Certificate, designed to prepare learners of any background for jobs in the social media marketing field in just 20 weeks.
The self-paced, five-course program will cover social media marketing basics for various platforms, including creating impactful content, identifying the right platform for campaigns, measuring campaign effectiveness and protecting user data, according to a news announcement. Learners who complete the program will receive a certificate and will be able to share their résumés with a consortium of employers that have committed to sourcing candidates from the program.
“We are proud to be partnering with Coursera to address the challenge of reskilling a global workforce while building a pathway for stable employment amidst digital disruption,” commented Judy Toland, vice president and head of scaled solutions at Facebook, in a statement. “And while it is clear that no single organization is going to solve the global skills gap alone, partnerships like this can make a true impact, building a foundation for success for years to come. This new Professional Certificate program provides learners with critical social media marketing skills and real-world job experiences that will help to set them up for future marketing careers that are months versus years away.”
For more information, visit the Coursera site.
About the author: Rhea Kelly is executive editor for Campus Technology. She can be reached at [email protected].