There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the distributed nature of the medium, this causes uncertainty in user consumption and ad exposure and impact. There is also a lot of misinformation and misconception […]
Advertising
Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream
Mojiit, the Los Angeles-based company behind the popular avatar generation service Mojichat, has landed one of its highest-profile users with the launch of Odell Beckham Jr.’s live stream over the weekend. As Odell Beckham Jr. did his first live stream with the gaming superstar Dr. Disrespect, he turned to Mojichat […]
The pandemic hits the advertising account review
Hi and welcome to Insider Advertising, where we delve into the big stories in media and advertising. First, if you’re not a subscriber, sign up here to get this in your inbox daily. The logo of Samsung Electronics is seen at its office building in Seoul Reuters Ad business as […]
Is Amazon About To Take Over Online Advertising?
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Amazon has turned its online store into an advertising powerhouse in just a few years. (AP … [+] Photo/Richard Drew) ASSOCIATED PRESS It’s no surprise that advertising is becoming one of Amazon’s biggest revenue earners: from being practically irrelevant just a few years ago, this year could see it reach […]
Measuring The Effectiveness Of Radio Advertising In Connected Cars
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TUSTIN, CA – Infotainment systems and GPS on connected cars are helping to prove radio ads can sell … [+] product. (Photo by Kevork Djansezian/Getty Images) Getty Images Similar to other traditional media, radio is using data from new technologies to prove to marketers the medium is effective in selling […]
How is advertising influenced by ethics?
A rotating representative from advertising giant JWT answers your questions exclusively for The Boardroom. (CNN) — How do you balance ethical issues when designing seductive advertising campaigns for potentially hazardous products such as alcohol or tobacco? JWT advertisement for Freixenet, starring Martin Scorsese There are three important parts to the […]
Hourly by Alexander Mann Solutions Announces Partnership with Programmatic Job Advertising …
Press release content from Globe Newswire. The AP news staff was not involved in its creation. https://apnews.com/press-release/globe-newswire/technology-business-corporate-news-products-and-services-new-products-and-services-eb56406e998637ecbaff02fbfd8c645f Click to copy The conversational hiring experience built to make hourly hiring easier includes recruitment attraction strategy to boost client success with the most relevant visibility of hourly jobs CLEVELAND, Oct. 01, 2020 […]
SnapCab Pandemic Pivot Highlighted in Export Development Canada’s “Business as Unusual” National Advertising Campaign
Reinventing the Office of the Future WARRINGTON, Pa. and KINGSTON, ON, Oct. 5, 2020 /PRNewswire/ – The success story of how SnapCab pivoted its product line from meeting pods to individual isolation and testing pods is being featured by Export Development Canada (EDC) in a national advertising campaign, from now until the […]
eBumps Provides Location-Targeted Advertising for NYC Businesses & Extra Income for Drivers
NEW YORK, Oct. 7, 2020 /PRNewswire/ — There’s a new mobile advertising company in town, and it wants to put your ads on the newest billboard real estate in all of New York City: on the sides of cars. Meet eBumps who, by placing your ads in real-time on their […]
AdCellerant Announces New Streaming TV Digital Advertising Product
DENVER, Oct. 7, 2020 /PRNewswire/ — AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides […]
Snap transitions nonskippable ad format out of pilot stage
Snap will transition its “First Commercial” format out of the pilot stage in the US . The expansion of premium video content and advertising options on Snapchat could bring the app into greater competition for TV budgets. Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, […]
In-App Purchase Revenue Grows More Quickly than Advertising
The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases. Sensor Tower estimated that global app […]
Drawn-out election could lead to TV network advertising spike
Television news networks could benefit from a longer, drawn-out election with more companies competing for ad space on and in the weeks after Nov. 3, according to an analysis published Thursday by Reuters. With a spike in the number of mail-in ballots amid the coronavirus pandemic and anticipated legal challenges […]
Apple’s ‘privacy’ changes undermine international advertising best practices
Apple’s decision to require users to opt-in to its IDFA tracking has understandably disrupted the ad tech ecosystem. Its new measures, albeit now delayed until “early” 2021, ignore current initiatives from the IAB around transparency and privacy-first best practices. The IAB-led initiatives I’m referring to include ads.txt, app-ads.txt, sellers.json, the GDPR […]
How 100 Page Speed Score Helped Australian Internet Advertising Jump to First Page of Google Search
COVID-19 has created a big impact on businesses globally. Companies are making drastic adjustments to their expenditures just to survive this unprecedented economic crisis. Those that previously relied on paid online advertisements are left with no choice but to put their campaigns on hold indefinitely. Google and Facebook Ad management […]
Online (Digital) Advertising Market Size is Projected to Reach USD 235760 Million by 2026
BANGALORE, India, Oct. 7, 2020 /PRNewswire/ — According to the Latest Market Research Report “Online Advertising Market by Type (Search Engine Marketing, Display Advertising, Classified, Mobile, Digital Video, Lead Generation, Rich Media), by Application (Automotive, BFSI, CPG, Education, Healthcare, Industrial, Media and Entertainment, Retail, ITES) and Region – Global Forecast to 2026“, […]
5 Advertising Best Practices – Business 2 Community
Despite the uncertainty in the economy, business must go on and that means bringing in new customers. Because many businesses have cut back on their advertising budgets, platforms like Facebook and Google have lots of inventory available. That means it’s actually a good time to run an ad campaign if […]
Advertising as a Marketing Tool to Reach and Influence Customers
Advertising. It’s everywhere. We’re exposed to hundreds of advertising messages daily, so our brain starts to filter them subconsciously. But businesses and brands don’t want these advertising communication filtered – they want customers to take in the messages and remember them. This week’s blog article explores advertising and a range […]
Colorado Companies Bounce Back Amid Pandemic due to Digital Advertising
DENVER, Oct. 6, 2020 /PRNewswire/ — While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. (PRNewsfoto/AdCellerant LLC) Several local media companies were able to educate and […]
Biden targets Texas with $6M advertising blitz: report
The campaign for Democratic presidential nominee Joe BidenJoe BidenFive takeaways from the vice presidential debate Harris accuses Trump of promoting voter suppression Pence targets Biden over ISIS hostages, brings family of executed aid worker to debate MORE reportedly plans on spending nearly $6 million in advertising efforts in the longtime […]