Podcast advertising has a business intelligence gap

There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the distributed nature of the medium, this causes uncertainty in user consumption and ad exposure and impact. There is also a lot of misinformation and misconception […]

Is Amazon About To Take Over Online Advertising?

Amazon has turned its online store into an advertising powerhouse in just a few years. (AP … [+] Photo/Richard Drew) ASSOCIATED PRESS It’s no surprise that advertising is becoming one of Amazon’s biggest revenue earners: from being practically irrelevant just a few years ago, this year could see it reach […]

How is advertising influenced by ethics?

A rotating representative from advertising giant JWT answers your questions exclusively for The Boardroom. (CNN) — How do you balance ethical issues when designing seductive advertising campaigns for potentially hazardous products such as alcohol or tobacco? JWT advertisement for Freixenet, starring Martin Scorsese There are three important parts to the […]

Hourly by Alexander Mann Solutions Announces Partnership with Programmatic Job Advertising …

Press release content from Globe Newswire. The AP news staff was not involved in its creation. https://apnews.com/press-release/globe-newswire/technology-business-corporate-news-products-and-services-new-products-and-services-eb56406e998637ecbaff02fbfd8c645f Click to copy The conversational hiring experience built to make hourly hiring easier includes recruitment attraction strategy to boost client success with the most relevant visibility of hourly jobs CLEVELAND, Oct. 01, 2020 […]

SnapCab Pandemic Pivot Highlighted in Export Development Canada’s “Business as Unusual” National Advertising Campaign

Reinventing the Office of the Future WARRINGTON, Pa. and KINGSTON, ON, Oct. 5, 2020 /PRNewswire/ – The success story of how SnapCab pivoted its product line from meeting pods to individual isolation and testing pods is being featured by Export Development Canada (EDC) in a national advertising campaign, from now until the […]

Snap transitions nonskippable ad format out of pilot stage

Snap will transition its “First Commercial” format out of the pilot stage in the US . The expansion of premium video content and advertising options on Snapchat could bring the app into greater competition for TV budgets. Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, […]

In-App Purchase Revenue Grows More Quickly than Advertising

The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases. Sensor Tower estimated that global app […]

Apple’s ‘privacy’ changes undermine international advertising best practices

Apple’s decision to require users to opt-in to its IDFA tracking has understandably disrupted the ad tech ecosystem. Its new measures, albeit now delayed until “early” 2021, ignore current initiatives from the IAB around transparency and privacy-first best practices. The IAB-led initiatives I’m referring to include ads.txt, app-ads.txt, sellers.json, the GDPR […]

Online (Digital) Advertising Market Size is Projected to Reach USD 235760 Million by 2026

BANGALORE, India, Oct. 7, 2020 /PRNewswire/ — According to the Latest Market Research Report “Online Advertising Market by Type (Search Engine Marketing, Display Advertising, Classified, Mobile, Digital Video, Lead Generation, Rich Media), by Application (Automotive, BFSI, CPG, Education, Healthcare, Industrial, Media and Entertainment, Retail, ITES) and Region – Global Forecast to 2026“, […]

Biden targets Texas with $6M advertising blitz: report

The campaign for Democratic presidential nominee Joe BidenJoe BidenFive takeaways from the vice presidential debate Harris accuses Trump of promoting voter suppression Pence targets Biden over ISIS hostages, brings family of executed aid worker to debate MORE reportedly plans on spending nearly $6 million in advertising efforts in the longtime […]