IRVINE, Calif., Oct. 5, 2020 /PRNewswire/ — Broadbean Technology, the global leader in job distribution, has launched ‘Broadbean Boost’ – a programmatic advertising solution for employers, recruiters and hiring managers to streamline hiring time and costs. The pay-for-performance tool allows organizations to automate job post boosting for any low-performing adverts, before […]
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NFL network suspends Ian Rapaport for advertising manscaping razor
© Provided by Daily Mail MailOnline logo NFL Network analyst Ian Rapoport has been suspended for advertising a manscaping product without seeking permission from his cable network bosses. The 40-year-old commentator, who has worked for the NFL Network since 2012, confirmed his suspension in a Twitter post on Friday night. […]
Clinch Named A Leader in Creative Advertising Technologies, Q4 2020 Report
NEW YORK, Oct. 13, 2020 /PRNewswire/ — Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology to the world’s leading advertisers, today announced that it has been named a “Leader” in The Forrester Wave™: Creative Advertising Technologies, Q4 2020 Report (Wave). Not only does Clinch offer […]
How Much Does the Church of Scientology Spend on Advertising?
The Church of Scientology has, for a long time, been putting a lot of money into advertising, most recently with the super expensive-looking Super Bowl ad embedded above and their disastrous attempt at running sponsored content in The Atlantic. But if you’re one of the five people in the world who […]
Television advertising limits can reduce childhood obesity, study concludes
Limiting the hours of television advertising for foods and beverages high in fat, sugar and salt (HFSS) could make a meaningful contribution to reducing childhood obesity, according to a new study published this week in PLOS Medicine by Oliver Mytton of the University of Cambridge, UK, and colleagues. Childhood […]
Linda Yaccarino Now Chairman of NBCU Global Advertising, Partnerships
Longtime sales exec now in charge of data strategy and local and regional sports network sales NBCUniversal has promoted Linda Yaccarino to chairman of global advertising and partnerships. Yaccarino will add local advertising sales and data strategy to her purview, along with continuing to oversee national advertising sales, ad sales […]
Global $128.63 Billion In-Game Advertising (Static Ads, Dynamic Ads, Advergaming) Market Forecasts to 2025
DUBLIN, Oct. 13, 2020 /PRNewswire/ — The “In-Game Advertising Market – Forecasts from 2020 to 2025” report has been added to ResearchAndMarkets.com’s offering. The in-game advertising market was estimated at US$128.683 billion in the year 2019 The in-game advertising market is anticipated to grow at a decent CAGR on account […]
NBCUniversal Elevates Linda Yaccarino To Chair Of Global Advertising & Partnerships
NBCUniversal Monday named Linda Yaccarino chair, Global Advertising and Partnerships, adding data strategy, local and regional sports network sales and cross-company strategic initiatives to her portfolio, along with global and national sales. She will continue to report directly to Jeff Shell, CEO, NBCUniversal. Earlier this year, NBCUniversal unified its linear […]
Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video
NEW YORK, Oct. 13, 2020 /PRNewswire/ — Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon […]
Vungle Acquires AlgoLift to Optimize Its Mobile Advertising Capabilities
San Francisco-based in-app video advertising and monetization network Vungle announced today the acquisition of AlgoLift, a performance optimization engine for app developers such as Jam City and Headspace. According to a statement, AlgoLift’s performance optimization capabilities will allegedly boost Vungle’s ability to give advertisers actionable intelligence, providing them with contextual […]
Advertising’s hottest job: chief diversity, equity and inclusion officer
What the role entails Haines says, from the DE&I executive searches Grace Blue has run, there are typically three critical responsibilities tied to these roles. “The first is to place the policies around diversity that will guide and govern future behaviors and actions across every part of the business,” Haines says. […]
Cloud Advertising Market to Witness Excellent Growth | Google, Oracle, Adobe, IBM
(MENAFN – iCrowdNewsWire) Sep 22, 2020 Latest Research Study on Global Cloud Advertising Market published by AMA, offers a detailed overview of the factors influencing the global business scope. Cloud Advertising Market research report shows the latest market insights with upcoming trends and breakdown of the products and services. The […]
Stream now a partner in FordDirect advertising program
Monday, Sep. 28, 2020, 03:38 PM MALVERN, Pa. – Tech-enabled advertising agency Stream Companies says it has been chosen as a premier partner in the FordDirect Advantage Digital Advertising program, noting that with the partnership, Stream now has access to more Ford and Lincoln consumer data. […]
Boost Sales this Retail Season with The Beginner’s Guide to Facebook Advertising
10/09/2020, Crownsville // KISSPR // [Crownsville, MD, October 9th–] There’s no doubt about it, retail season is here. Amazon has announced their biggest sale of the year, Prime Day, will occur from October 13th – 14th. Target, another retail giant, has also announced they’ll be running massive sales on those […]
Linda Yaccarino Expands Ad-Sales, Data Duties at NBCU, Named Chairman, Global Advertising, Partnerships
NBCUniversal consolidated ad sales for its local stations and regional sports outlets under its ad-sales chief Linda Yaccarino, adding to her duties at the large Comcast-controlled media conglomerate. Yaccarino will continue to oversee the company’s national advertising sales, as she has done since the fall of 2012. She joined NBCUniversal […]
Should advertising awards include a COVID category next year?
We spoke to three advertising executives and two chief marketing officers about it. While we’re in no way insinuating that there should be any kind of celebration around the global disaster that’s engulfed us, we asked brand experts this question. Should creative work born out of the Coronavirus pandemic – […]
Advertising is failing to sell itself to young, diverse talent says IPA
New IPA research has highlighted a significant lack of awareness and knowledge about ad agencies among students, despite a keen interest to join the business. The report has found significant differences in expectations of future working practices between men and women, as well as between white and Black, Asian and […]
In Conversation with Advertising and Design Experts in the COVID Era
During this interview, you will meet two accomplished individuals in the worlds of advertising and design: one from the ad agency perspective and the other from the creative division of a recognizable brand. John Rea is the Executive Creative Director of Digital Marketing at Havas Tonic, responsible for cultivating and […]
Havas Media Group latest name to join Conscious Advertising Network
The Conscious Advertising Network (CAN) has welcomed its first global holding company to the coalition in the form of Havas Media Group. Havas has pledged its commitment to CAN’s six best practice manifestos around Anti Ad-Fraud, Informed Consent, Diversity, Fake News, Hate Speech, and Children’s Wellbeing. The group has also […]
Frameplay Announces Integration With Magnite For In-Game Advertising
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged […]