AT&T Plans a Lower-Priced Version of HBO Max With Advertising

Photographer: Gabby Jones/Bloomberg Photographer: Gabby Jones/Bloomberg AT&T Inc. will debut an ad-supported version of HBO Max next spring at a lower price, a bet that it can broaden the appeal of a hallowed entertainment brand without eroding its cachet. The new version of HBO Max will have a “light ad […]

HBO Max Sees 90,000 Mobile Downloads On Day One, Trailing Rivals

Photographer: Gabby Jones/Bloomberg

AT&T Inc. will debut an ad-supported version of HBO Max next spring at a lower price, a bet that it can broaden the appeal of a hallowed entertainment brand without eroding its cachet.

The new version of HBO Max will have a “light ad load,” AT&T Chief Executive Officer John Stankey said Tuesday in an interview. Some shows on the service will remain advertising free and only available to subscribers who pay the full price.

Closing Arguments In The AT&T-Time Warner Merger Trial

Photographer: Andrew Harrer/Bloomberg

“There is some content where you want the experience to be commercial free,” Stankey said.

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German Regulator to Probe Grenke Accounting as Scrutiny Widens

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