American Rifleman | Bass Pro Shops, Cabela’s Receive Customer Service Award

by Guy J. Sagi – Tuesday, September 15, 2020 Bass Pro Shops and Cabela’s have received an “America’s Best-In-State Customer Service 2020” award. The company was recognized as a top customer service provider in 16 of the 20 states surveyed, including Arizona, California, Florida, Georgia, Illinois, […]



by Guy J. Sagi –
Tuesday, September 15, 2020

Bass Pro Shops and Cabela’s have received an “America’s Best-In-State Customer Service 2020” award. The company was recognized as a top customer service provider in 16 of the 20 states surveyed, including Arizona, California, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Missouri, New Jersey, North Carolina, Pennsylvania, Tennessee, Texas and Virginia.

Bass Pro Shops completed the acquisition of Cabela’s in 2017 and today the company has 177 brick-and-mortar outlets in the United States and Canada. Eighty-two remain under the Cabela’s marquis.

The awards were selected based on an independent poll conducted by Statista, a global business data platform. The survey contacted more than 20,000 U.S. customers who have either made purchases, used services or gathered information about products or services in the past three years.

Customers were asked whether they would recommend brands within the state they live in to friends or family. Customers also were asked to assess brands in the following areas: quality of communication, professional competence, range of services, customer focus and accessibility. The survey targeted the 20 largest states in the U.S. by population.

“This award reflects the passion and ongoing commitment of everyone in our company to deliver an unbeatable customer experience by offering friendly expert service, high-quality products and exceptional value every day,” said Bass Pro Shops founder Johnny Morris. “We are truly humbled and very grateful to our customers for the opportunity to help them create lifelong memories in the outdoors, particularly in 2020 when it’s more important than ever to get outside safely and responsibly.”

In early August, Bass Pro Shops and Cabela’s issued team member bonuses—up to $1,000—to retail, distribution and manufacturing staff. “It is difficult to put into words how deeply proud we are of all our dedicated team members who have worked tirelessly on the frontlines throughout this pandemic, showing up every day to take care of our customers,” Morris said at the time.

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