Five PR executives challenge new donors with a dollar for dollar match
TORONTO, Sept. 15, 2020 /CNW/ – The CPRS Foundation today announced the launch of a scholarship for Indigenous people studying to become public relations professionals, a first of its kind in Canada. The Foundation will partner with Indspire, a national Indigenous registered charity, to administer the scholarship program.
“Five generous Canadian public relations executives will match the first $25,000 of individual donations, to the scholarship fund, dollar for dollar,” said Anita Wasiuta, board chair, CPRS Foundation. “Donations must be received no later than December 31, 2020 to attract the matching contribution. Our goal is to establish a fully endowed fund of $50,000 which will allow us to give two scholarships annually – and forever, starting in 2021.”
The donors spearheading the matching contribution are Bruce MacLellan, President & CEO, Proof Strategies and a past