Mark Nicholson is the Marketing VP for Match Financial personal loans, credit and debt solutions.
Over the years, I’ve worked as a marketer in various verticals. After a stint of McJobs that followed high school, I eventually settled into a career in communications within finance news, transitioned later to marketing and eventually found myself in marketing communications for personal finance.
No matter the industry, one of the main challenges I’ve faced is the allocation of the marketing budget in order to get the most out of our spend — in fact, it’s a common challenge for most marketers.
Working in the financial sector, for a company that offers personal loans, credit and debt solutions, I’ve realized there are several personal money management lessons that can be applied to marketing.
Make Your Money Work For You
Saving money is just smart, but where you put it can make a world