The Advertising Standards Authority (ASA) is promoting its role as a guarantor of ‘legal, decent, honest and truthful’ adverts to rebuild the Scottish public‘s trust in advertising.
Developed with the Advertising Association’s (AA) Trust Working Group, the Scottish ad campaign features creative by The Leith Agency and brands such as Audi, Irn-Bru and Marmite.
What does the ASA’s campaign look like?
- The approach takes famous advertising campaigns and freshly interprets them to remind the public that all ads are fully regulated.
- Churchill’s ‘OOoh Yes‘, Mastercard’s ‘Priceless‘ and Marmite’s iconic ‘Love it or hate it‘ strapline have all been chosen for the national campaign.
- Chosen outlets include STV, Channel 4 and Sky; Global and Bauer radio stations; and outdoor, social and online display activity.
Why does it want to ‘rebuild trust’ in advertising?
AA chief executive Stephen Woodford said: “We know that strong awareness of the ASA as an effective regulator