Work from home: Highest-paying remote vacancies in marketing

  • COVID-19 has left offices empty and many people jobless. Those who have kept their jobs are largely working remotely — and some companies are now hiring for fully remote roles.
  • FlexJobs, a website dedicated to remote-job vacancies, looked through 5,904 companies that are hiring to see the truly remote jobs with the highest salaries in advertising, PR, project management, and marketing.
  • The figures are based on roles that allow you to work from anywhere, rather than a specific city, state, or country.
  • This list includes the seven highest-paying remote jobs in these sectors, including a vice president of marketing role with an annual salary of $147,511.
  • Visit Business Insider’s homepage for more stories.

Millions of people have lost their jobs during the COVID-19 pandemic, and many companies are struggling to stay afloat. That means job vacancies have plunged and competition has rocketed. 

But many companies are still hiring, and FlexJobs,

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ASA invests in public campaign to ‘rebuild public trust in advertising’

The Advertising Standards Authority (ASA) is promoting its role as a guarantor of ‘legal, decent, honest and truthful’ adverts to rebuild the Scottish public‘s trust in advertising.

Developed with the Advertising Association’s (AA) Trust Working Group, the Scottish ad campaign features creative by The Leith Agency and brands such as Audi, Irn-Bru and Marmite.

What does the ASA’s campaign look like?

  • The approach takes famous advertising campaigns and freshly interprets them to remind the public that all ads are fully regulated.
  • Churchill’s ‘OOoh Yes‘, Mastercard’s ‘Priceless‘ and Marmite’s iconic ‘Love it or hate it‘ strapline have all been chosen for the national campaign.
  • Chosen outlets include STV, Channel 4 and Sky; Global and Bauer radio stations; and outdoor, social and online display activity.

Why does it want to ‘rebuild trust’ in advertising?

  • AA chief executive Stephen Woodford said: “We know that strong awareness of the ASA as an effective regulator

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South Africa: Advertising Campaigns – What You Don’t See

The advertising and media industry, like many, have taken a hit from the Covid-19 pandemic. But, unlike a host of others, it’s been fragile for a number of years. Global advertising spend is forecasted to fall by 9.1% by 2021.

Advertising agencies are faced with shorter consumer attention spans, plummeting budgets, an ever-evolving media channel dynamic and the pressure to deliver faster than ever before. This, coupled with clients’ growing concern over their return-on-investment, has resulted in issues in the relationships advertising agencies have with their clients.

An unspoken issue in this relationship is the opportunistic behaviour by both parties, to the deliberate detriment of each other. Beneath the glamorous award ceremonies, witty campaigns by our favourite fast food joints and jumping on the latest Instagram challenge bandwagon are deceptive behaviours. A case in point is the Wimpy-McDonald’s scandal. After pitching an idea to McDonald’s, employees of advertising agency OwenKessel

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Advance Ohio Matches Advertising Investments of Clients Through 2021

CLEVELAND, Sept. 14, 2020 /PRNewswire/ — The experience of the past months powered Advance Ohio’s development of a matching grant program for advertisers through the summer of 2020. From June through August, hundreds of businesses took advantage of the matching grant. Today it was announced that matching advertising will be available through 2021.

Our northeast Ohio team shares the community’s sense of hope as we return to school, adjust our expectations, and look ahead to the holiday season. Businesses will most certainly face a changed community landscape with unique challenges through the fall and winter. “Our community continues to need our support. At The Plain Dealer and Cleveland.com, we must rise to the challenge to be partners in every sense: offering proven strategies, support through uncertainty, and a helping hand for advertisers growing their business with us,” said Advance Ohio’s Regional President, Brad Harmon. “We have a deep

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Out-of-Home (OOH) Advertising Market Size Report 2020 to 2025 Future Trends and Industry Growth Research Report by Industry Research Co

The MarketWatch News Department was not involved in the creation of this content.

Sep 09, 2020 (The Expresswire) —
“Final Report will add the analysis of the impact of COVID-19 on this industry.”

“Out-of-Home (OOH) Advertising Market” has several changes in recent years and expected to vary significantly within the forecast year because of developments in production sources, shifts in consumer preferences changes to business policies. Out-of-Home (OOH) Advertising Market is gaining important adoption among recent business across the globe. Global Out-of-Home (OOH) Advertising Market Report 2020 gives complete research about the industry size by key players, regions, product types and end user with history data and forecast data to 2025. This report analyses the Out-of-Home (OOH) Advertising with respect to individual growth trends, future prospects, and their contribution to the total market.

Get a Sample Copy of the Report at-https://www.industryresearch.co/enquiry/request-sample/16125372

Out-of-Home (OOH) Advertising market report provides in-depth data

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Latest Gartner adtech report shows two vendor maturity paths

The latest Gartner Adtech Magic Quadrant has been released and shows Google, Adobe, The Trade Desk, Amobee, MediaMath and Adform leading the way.

The report focuses on adtech players that offer technology for managing digital advertising across channels including functionality around targeting, campaign design, media buying, analysis, optimisation and automation. Gartner analysed 14 vendors in total and noted offerings are falling into two camps.

On one hand, vendors are actively participating as advertising sellers as well as technology management providers. Digital giants, such as Google and Amazon, as well as media owners, such as AT&T and Verizon, fall into this dimension. The second group of players are pursuing a more converged vision of media buying across traditional, digital and emerging TV channels, the analyst firm said.

Featured in the adtech leadership quadrant both for their ability to execute as well as completeness of vision are Google, The Trade Desk, Amobee,

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Jonathan Ross’ daughter Honey hits out at Instagram for advertising clothes to her that she can’t fit into

JONATHAN Ross’ daughter Honey has slammed Instagram for advertising clothes to her that she can’t fit into

The 23-year-old model took to her story earlier today to show her outrage at the social media platform for selling “thin people brands” to her.

Honey Ross hit out at the popular social media platform for trying to sell clothes that won't fit her

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Honey Ross hit out at the popular social media platform for trying to sell clothes that won’t fit her Credit: Instagram

Posing with minimal make-up, her hair tied back into a pony and the Strawberry Frog filter on her face, Honey decided to share her anger with her 39.4k followers.

She wrote over a selfie of herself: “Insta stop advertising thin people brands to me like @daily_sleeper and @realisationpar – yes, I’d love to wear their lovely things but do they cater to plus sizes!?! NOPE”

Clearly extremely unhappy about what’s being advertised to her, she continued: “It’s annoying because they sell “oversized” style things but then

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The Week Ahead: Advertising Week begins and brands market around the presidential debate

What to watch for this week

Sept. 28

Thor Industries, the world’s largest RV maker—including the Airstream brand—reports quarterly earnings. The RV industry has surged during the pandemic as more travelers seek vehicles they can sleep in rather than using air travel and hotels.

Sept. 29

Advertising Week begins today. Actually its “weeks,” plural. This year organizers are running one show from London (this week) and another one from New York (next week). This week’s sessions include “Pornrupted: What brands can learn from the adult industry” and “Why purpose doesn’t matter. How to lead with the cool and bake in the good.” Full agenda here.

Donald Trump and Joe Biden square off in the first presidential debate, held at Case Western Reserve University and Cleveland Clinic in Cleveland from 9 p.m. to 10:30 p.m. EDT. The moderator is Fox News’ Chris Wallace, who selected the following topics for the face-off:

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Inclusive Advertising Needs To Extend To Audience Planning

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by JoAnne Monfradi Dunn, CEO at Alliant.

Brands are attracted to audience targeting because it helps them home in on customers and prospects that represent likely buyers and the highest return on their advertising investments. The tool of choice for achieving this, in almost every channel, is modeling.

But models, especially machine-driven programmatic models and AI, are by their nature exclusionary. That’s good in the sense that the model is using available first- and third-party data sources to select audiences most likely to respond to the advertising. But without careful scrutiny, such models may inadvertently target consumers using innocent characteristics that exclude demographic groups.

Avoiding unintentional exclusion means that brands must plan for and seek diverse audiences that have been assembled intentionally.

Right now,

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4 Things Marketers Should Keep in Mind About Podcast Advertising

It’s no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space this year, and market research company Forrester reports a 52% year-over-year growth.

In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities. Here are four takeaways from the September study that b-to-c marketers should take note of to understand and leverage the growing channel.

Podcast ads are less disruptive than digital methods

Citing a Vox Media study, the report reveals that nearly three-quarters of consumers prefer podcast ads over social or video ads. Experts including Matt Turck, chief revenue officer at podcast-hosting tech platform Megaphone, stressed that while listeners prefer ads read by the podcast hosts, their support of a particular podcast or host also leads them to listen to traditional preproduced ads as well.

“You want

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