Crain’s 2020 Notable Executives in Marketing

Q and A 

‘A combination of education and building trust’

 

Greg ButlerAs a marketer for MillerCoors, Greg Butler became interested in cannabis—whether it would become a competitive threat or be used on different occasions than alcohol. In 2018, Butler joined Minimal, an agency that was handling marketing and design for Cresco Labs, which was just starting as an integrated cannabis supplier. Butler focused on the medicinal market in Illinois and prepared for recreational sales, which became legal this year. The firm serves medicinal or recreational markets in nine states. Butler joined publicly traded Cresco Labs full time this year as chief commercial officer.

 

CRAIN’S: What moved you to work in the cannabis field?

BUTLER: I was fascinated by how cannabis provided relief to so many different people in different ways and how the stigmas of the past were causing misinformation and distrust. Many associate cannabis with just escapism, which is a part of its

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Breonna Taylor’s supporters criticize prosecutor in her case | Nation

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New restaurant in Caldwell brings deeper meaning to soul food

CALDWELL, Texas (KBTX) – Drea’s Kitchen is now open and serving up soul food six days a week to Burleson County.

Drea’s Kitchen is owned by husband and wife Andrea and Johnny Jackson, and all the food is made to order by Andrea, who has been cooking in Burleson and Washington counties all of her life.

The food you will find on the menu at Drea’s Kitchen consists of soul food and down-home cooking favorites, but Jackson says she brings her own twist to each dish.

Andrea brings a new meaning to the name soul food because she says cooks each dish with her heart and soul, which she believes you can taste in her food.

“I cook because I love cooking so much,” said Andrea Jackson, Drea’s Kitchen Co-Owner. “It just runs through and you can taste it in the food. You can taste the love. There is a

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Citi Vietnam named Best Corporate Digital Bank 2020 by Global Finance



citi vietnam named best corporate digital bank 2020 by global finance
Citi was also recognised for Best Online Cash Management Services in the Asia-Pacific

In the 2020 World’s Best Corporate Digital Banks Awards, Citi swept 16 Best Corporate Digital Bank titles across Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, the Philippines, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.

The bank was also recognised for Best Online Cash Management Services in the Asia-Pacific, Best Online Treasury Services, Best Mobile Adaptive Site, Best Mobile Banking App, and Best Open Banking Application Programming Interfaces (APIs).

Since the start of the year, Citi’s Treasury and Trade Solutions business in the Asia-Pacific has seen a significant acceleration in the adoption of its digital platforms and capabilities. Citi’s corporate mobile app user base has increased eight-fold on-year in the first half of this year, compared to the same period last year.

Digital Onboarding – a solution that enables existing

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First Commonwealth Financial (NYSE:FCF) Receives New Coverage from Analysts at Boenning Scattergood

Boenning Scattergood began coverage on shares of First Commonwealth Financial (NYSE:FCF) in a research report report published on Thursday morning, Briefing.com reports. The brokerage issued an outperform rating and a $10.00 target price on the bank’s stock. Boenning Scattergood also issued estimates for First Commonwealth Financial’s FY2022 earnings at $0.90 EPS.

A number of other equities analysts also recently issued reports on the company. Zacks Investment Research downgraded First Commonwealth Financial from a buy rating to a hold rating in a research report on Tuesday, August 18th. Royal Bank of Canada reiterated a hold rating and set a $9.00 price objective on shares of First Commonwealth Financial in a research report on Tuesday, August 4th. ValuEngine cut First Commonwealth Financial from a hold rating to a sell rating in a research note on Monday, August 3rd. Raymond James reaffirmed a hold rating on shares of First Commonwealth Financial in a

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Driving Digital Banking in Qatar

Digital and financial innovations are driving increased customer demand and engagement for Commercial Bank of Qatar (CBQ). Amit Sah, Head of Retail Banking, highlights major milestones in the bank’s digital strategy and reveals bold ambitions to transform the industry.


Global Finance: What is CBQ’s overall digital retail banking vision?


Amit Sah: Our strategic vision is to create a digital platform that is best-in-class globally. We strive to continually innovate to ensure we enhance the value we provide our customers across all their transactions. 


While our ultimate long-term goal is to be 99%-plus digitised, we also pursue shorter term milestones to help implement this big-picture vision.


GF: How have you responded to increased customer demand for digital banking due to Covid-19?


Amit Sah, Head of Retail Banking, Commercial Bank of Qatar (CBQ).


AS: In my view the pandemic has accelerated

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Not accounting for sex differences in Covid research can be deadly



Photograph: Yves Herman/Reuters


© Provided by The Guardian
Photograph: Yves Herman/Reuters

Historically, medical research has often taken a one-size-fits-all approach, lumping women and men together despite growing evidence that the sexes differ in how they catch and fight disease.

A stark example was the heart drug digoxin, which was widely marketed in the late 1990s on the basis of a trial that showed it to be effective and safe. But over time a higher incidence of side-effects in women emerged. When the same dataset was analysed on the basis of sex, it showed digoxin decreased mortality in men – but increased mortality in women.



A pharmacist displays a box of hydroxychloroquine. The side-effects of the drug are more prevalent in women.


© Photograph: Yves Herman/Reuters
A pharmacist displays a box of hydroxychloroquine. The side-effects of the drug are more prevalent in women.

“Women are not just small men,” one expert said.

Covid-19 seems to be a case in point when it comes to differences between the sexes, with men thought

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What to avoid when marketing to modern consumers



a man sitting at a table using a laptop: Photo by from .


© Provided by Bizcommunity.com
Photo by from .

James Bayhack, CM.com sub-Saharan Africa director, looks into how companies can effectively market goods and services to a potential customer in a way that will be welcomed instead of spurned…

So, with all the reasons out there not to accept communication and avoid ads, how can companies effectively market goods and services to a potential customer in a way that will be welcomed instead of spurned?

Consider the customer experience

As more consumers choose to control how they interact with brands and how much – and tend to distance themselves from those that are considered intrusive or bothersome – companies need to develop advertising campaigns that consistently build brand awareness without being annoying. The more low-profile, the more relevant; the more personalised, the better.

Consider the following scenario. You’re walking through the mall and pass

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Discounts narrow in top hubs as gold price dip attracts some interest

BENGALURU/MUMBAI (Reuters) – Physical gold demand limped higher in top Asian hubs this week, with dealers in India easing discounts to the lowest level in six weeks, as a drop in prices saw a little interest return in the precious metal.

FILE PHOTO: A salesperson arranges 24K gold bracelets for Chinese weddings at Chow Tai Fook Jewellery store in Hong Kong, China December 14, 2017. REUTERS/Tyrone Siu/File Photo

Indian dealers offered discounts of up to $5 an ounce this week over official domestic prices, inclusive of 12.5% import and 3% sales levies, down from last week’s $23.

The correction just before the festival season could encourage jewellers to build up inventory, said a Mumbai-based dealer with a bullion importing bank.

In China, the biggest consumer of bullion, discounts narrowed to $40-$45 an ounce from last week’s $44-$48.

“We saw a little bit of buying interest

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Common Misconceptions From Top-Performing Advisors about Insurance

I visit and speak with a vast number of advisors across the U.S. every month about using insurance as a part of their planning for clients. In speaking with a broad range of advisors countrywide, we get some interesting insights and hear many misperceptions regarding the role of insurance in financial planning. 

Independent advisors have valid concerns when it comes to optimally growing their practice. In addition to solid investment management, advisors are pushed to provide holistic income tax, estate tax and legacy advice as part of their holistic offering. Insurance planning is a key part of this process. How RIAs deal with it varies widely. Some RIAs with insurance experience have established connections; however, these can be simple bi-lateral arrangements with insurance carriers, resulting in limited choice and less competitive outcomes. 

That said, I believe it’s time to address the top misunderstandings: 

Misperceptions: 

  1. Advisors can completely avoid dealing with
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