British animator Emily Downe has created a beautiful short film that delves into the issue of social media and the psychological toll it takes on users. Titled “Better,” the film depicts a young woman wandering through a jungle when she discovers she has the ability to create a bubble where everything inside is carefully controlled, perfectly edited, and protected from the wild, unpredictable exterior.
As Downe’s voice narrates, “Everything was the same, but it looked better. All the imperfect from before was deleted. In time I began to forget the original.”
This bubble is a metaphor for social media, and the tendency we all have to use social media platforms to project a perfect, idealized version of ourselves for the general public’s eye. It appeals to us and draws us in so addictively precisely because we think it’s something we can control – but in reality it does not last.