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High-profile debuts include Ford’s electric Mustang SUV, a sub-$20,000 Chevy SUV, Land Rover Defender and Bollinger Motors electric SUV and pickup

Detroit Free Press

Ford confirmed price cuts Wednesday for the all-electric 2021 Mustang Mach-E SUV that is scheduled to be built and delivered later this year.

It is not typical for an automaker to cut prices on a new vehicle a company has touted for its strong demand and growing popularity. But Ford alerted dealers to the cuts in a memo Tuesday, the company confirmed to the Free Press. 

“The ‘why’ is the big question,” said Michelle Krebs, executive analyst at Autotrader. “It is an increasingly competitive market out there for EVs. And the market, at the moment, is pretty small.”

Ford spokeswoman Emma Bergg said simply, “Exceptional value has always been a hallmark of the Mustang brand. In addition to its great all-electric driving range and performance,